CONVENTION CENTER
Feb.25th[Wed.]-27th[Fri.],2026
AGRI EXPO NIIGATA is a business exhibition
dedicated to the future of agriculture, focusing on
automation, sixth industrialization, and productivity improvement
Why AGRI EXPO NIIGATA
AGRI EXPO NIIGATA is a business-oriented exhibition aimed at solving agricultural challenges and promoting development. It will be held for the first time in Niigata, one of Japan’s leading agricultural regions, as a comprehensive agriculture exhibition. The exhibition will bring together companies offering products and services for smart agriculture, value-added agricultural processing, SDGs initiatives, and labor solutions to improve productivity. This exhibition serves as a platform to create new agricultural business opportunities in Niigata, Hokuriku, and Tohoku regions, as well as a valuable resource for those looking to enter the industry. Don’t miss this chance to explore new possibilities in agriculture.
Exhibitor Categories
& Services
Agricultural IT・DX・Drones
Smart Agriculture Support
Products・Services
Fertilizers・Pesticides・
Agricultural Materials
Distribution Support
Products・Services
SDGs Initiatives Support
Products・Services
Work Environment Improvement
Products・Services
Disaster Countermeasure
Products・Services
Dairy Farming or Livestock
Support Products・Services
Sixth Sector Industrialization
Machinery・Equipment
Logistics or Packaging or Sales
Support Products・Services
Media・Publications
Agricultural Organizations・
Local Governments・
Overseas Organizations
Do you have these requests?
Promote and sell new products and services to agricultural professionals
Establish a foothold in the Hokuriku region, where we have no base, to drive future sales growth
Conduct marketing activities in the thriving agricultural regions of Hokuriku and Tohoku
All of these requests can be fulfilled
by exhibiting at AGRI EXPO NIIGATA!
3 Features of
AGRI EXPO NIIGATA
A business-focused exhibition aimed at automation,
value-added agriculture (sixth industrialization), and productivity improvement
220* agriculture-related
companies will exhibit to
promote and sell their
products
Exhibitors include manufacturers of machinery and technology for processing, harvesting, crop growth, and planting
Over 12,000* visitors are
expected, including farmers,
agricultural corporations, and
food manufacturers
The exhibition will attract producers, farmers, retailers, and wholesalers—mainly from Niigata, Tohoku, and Hokuriku regions
25* seminar sessions will be
held to address key
challenges in agriculture
These sessions are supported by experts, research institutes, universities, JA groups, and government organizations
*Expected, Images are for illustrative purposes only
3 Reasons to Exhibit
at AGRI EXPO NIIGATA
A premier business matching exhibition featuring
300 exhibitors* from across Japan and
12,000 highly motivated visitors* primarily from Niigata,
Hokuriku, Tohoku, Kanto, and Tokyo*Expected
Both the number of exhibitors and visitors continue to grow steadily each year, making for a grand event at TOKI MESSE NIIGATA CONVENTION CENTER!
12,000 Visitors※ from Niigata, Hokuriku, Tohoku, Kanto, and Tokyo*Expected
12,000* visitors, including agricultural corporations, farmers, new market entrants, research institutions, and professionals from agriculture and livestock production to food processing!
*Expected
Visitor Profile
- ● Agricultural Corporations・Farmers
- ● Individuals/Businesses Considering Entering Agriculture
- ● Agricultural Cooperatives (JA)
- ● Agricultural・Livestock Product Processing Companies, Food Manufacturers
- ● Retail Stores, Mass Retailers
- ● Wholesalers, Distributors, Trading Companies
- ● Plant Factory Operators
- ● Brewing Companies・Manufacturers
- ● Research Institutions, Universities
- ● Local Governments, Associations
- Etc.
Collaboration with Agricultural Associations and Government Organizations in Niigata & Hokuriku
We work together with key government agencies, municipalities, associations, and organizations dedicated to the development of the agricultural industry, contributing to its growth and advancement!
Supporting Organizations
(Including Applications Pending)
- ● Niigata Prefecture
- ● JA Niigata Prefectural Central Union
- ● Hokuriku Regional Agricultural Administration Office
- ● JA Sado
- ● JA Kita Niigata
- ● JA Niigata Kagayaki
- ● JA Niigata City
- ● JA Echigo Chuetsu
- ● JA Echigo Joetsu
- ● JA Uonuma
- ● JA Minami Uonuma
- ● Niigata Prefectural Dairy Farmers Association Federation
- ● Niigata Association of Corporate Executives
- ● Niigata Prefectural Livestock Association
- ● Dairy Niigata Cooperative
- ● Agricultural Corporation Association (Niigata Prefecture)
- ● Niigata Prefectural Agricultural Council
- ● Niigata Chamber of Commerce and Industry
- Etc.
Overseas Support
Service
VISA
Support Program
We can send documents for applying VISA to exhibitors who have paid the exhibition fee 2months before the exhibition period. Please understand that the organizer CANNOT guarantee that you are able to get VISA or not. We DO NOT send invitation letter for visitors.
*There is a charge for sending VISA documents by mail.
Free
Promotional Tools
To promote your participation to prospective and current customers, we offer free promotional tools such as invitations and web banners. Use these across various channels (in-person, email, social media) for a multi-faceted outreach approach.
Online Guidebook
& Document Request System
List your products, services, and booth PR information in our online guidebook on the official website at no cost. Effectively reach potential visitors searching online and allow for pre-event document requests through this system.
Recommended
Service Providers
We can introduce specialist companies to assist with booth design, staffing, and product import logistics, supporting you from preparation to the event.
This service helps ensure smooth setup and exhibition for those facing booth design challenges, staff shortages, or import concerns.
Additional
Promotional Services
Enhance your exhibition results with banner ads on our official website and visitor invitation email ads. This service enables you to make a strong impression on visitors, helping your booth stand out among many exhibitors.
Barcode Data
Collection System
Simply scan the barcode on each visitor’s badge to capture their registered contact details, which will be provided post-event.
This service, available for a fee, allows you to efficiently gather data for post-exhibition sales activities and customer management.
Booths are limited. Contact us now for information and a free quote!
*Scheduled to be released in December, 2025